It is not enough to have a great website with attractive images and informative content. You need to market it and marketing is an ongoing process. Web marketing is quite different from web development or web design. When it comes to online business you should focus on website advertising.
Directory Submission:It is one of the most effective ways of online marketing. There are thousands of directories.Just choose the right category and submit your website. Go for manual directory submission and try to select important directories like DMOZ first and then move on to specific directories.
Article Marketing:Article marketing is a very crucial step that you should take for increasing visibility on the Internet. Write informative articles covering the areas of your expertise and submit those articles to relevant article directories. Article submission will undoubtedly boost your online traffic.
Blog Marketing:This is probably the best Internet marketing technique that you can follow.If you have your own blog then fine enough. If not,create your own blog first. Write useful and relevant content and submit your blog to well known blog directories so that blog search engines can track your blog.
Link Building:Another great way of getting your business listed in major search engines is link building. Try to get as much inbound links as you can. This will help you to get a good page rank in search engines like Google,Yahoo and MSN.But remember that you should get relevant links means if you have a hotel website you need to get a link related to hotel,travel,tourism etc.
Email Marketing:It is almost impossible to get in touch with each of your customers or business partners without having an organized mailing list. Take help of email marketing when you launch a new product or service or organize an event or share some industry news and so on. Try to send emails at least once a week if not more.
Press Release:Other than reaching your business partners or customers it is also important to reach media websites and online publications. The best way to do so is press release. It is one of the most effective ways to drive traffic to your website.
PPC Advertising:Pay per Click or PPC is one of the greatest online advertising tools.It is not a free service. You need to pay the search engine for every click but it is worth your money. PPC offers good return on investment.
Video Marketing:Video marketing is an attractive way of drawing your customers' attention.It will surely improve the traffic of your website. Video is probably the fastest way of communication.Therefore you will discover Youtube has millions of members.
Social Bookmarking:If you want to share your web pages for free social bookmarking is the best option for you. You can be a part of any gigantic network of people.You can share your interests with them.People can easily find your website giving relevant keywords.
Social Networking:It is the most effective online marketing strategy. If you want to reach your target audiences create a profile on various social networks,add your profile to relevant categories and create groups. It can immediately put you in contact with millions of people you wouldn't have reached otherwise.