It is not enough to have a great website with
attractive images and informative content. You need to market it and
marketing is an ongoing process. Web marketing is quite different from
web development or web design. When it comes to online business you
should focus on website advertising.
Directory Submission:
It is one of the most effective ways of online marketing. There are
thousands of directories.Just choose the right category and submit your
website. Go for manual directory submission and try to select important
directories like DMOZ first and then move on to specific directories.
Article Marketing:
Article marketing is a very crucial step that you should take for
increasing visibility on the Internet. Write informative articles
covering the areas of your expertise and submit those articles to
relevant article directories. Article submission will undoubtedly boost
your online traffic.
Blog Marketing:
This is probably the best Internet marketing technique that you can
follow.If you have your own blog then fine enough. If not,create your
own blog first. Write useful and relevant content and submit your blog
to well known blog directories so that blog search engines can track
your blog.
Link Building:
Another great way of getting your business listed in major search
engines is link building. Try to get as much inbound links as you can.
This will help you to get a good page rank in search engines like
Google,Yahoo and MSN.But remember that you should get relevant links
means if you have a hotel website you need to get a link related to
hotel,travel,tourism etc.
Email Marketing:
It is almost impossible to get in touch with each of your customers or
business partners without having an organized mailing list. Take help of
email marketing when you launch a new product or service or organize an
event or share some industry news and so on. Try to send emails at
least once a week if not more.
Press Release:
Other than reaching your business partners or customers it is also
important to reach media websites and online publications. The best way
to do so is press release. It is one of the most effective ways to drive
traffic to your website.
PPC Advertising:
Pay per Click or PPC is one of the greatest online advertising
tools.It is not a free service. You need to pay the search engine for
every click but it is worth your money. PPC offers good return on
investment.
Video Marketing:
Video marketing is an attractive way of drawing your customers'
attention.It will surely improve the traffic of your website. Video is
probably the fastest way of communication.Therefore you will discover
Youtube has millions of members.
Social Bookmarking:
If you want to share your web pages for free social bookmarking is
the best option for you. You can be a part of any gigantic network of
people.You can share your interests with them.People can easily find
your website giving relevant keywords.
Social Networking:
It is the most effective online marketing strategy. If you want to
reach your target audiences create a profile on various social
networks,add your profile to relevant categories and create groups. It
can immediately put you in contact with millions of people you wouldn't
have reached otherwise.http://www.articlesbase.com/marketing-articles/10-basic-steps-for-online-marketing-900884.html
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