
The internet marketing basics.
No hype. No BS. No onslaught of overwhelming information.
Just substance and a clear, concise explanation.
1. MINDSET
The first thing you need to succeed in internet marketing is the proper mindset.
Mindset is how you look at something. It’s your attitude. If you
think internet marketing is easy and will bring in tons of cash
overnight with no effort whatsoever, you have the wrong mindset and you
are setting yourself up for failure.
Internet marketing can help your business grow. Understand that and
you just might end up with an income that exceeds your wildest
imagination.
When you value your business, your goals matter. You get things done.
You execute your tasks every single day because the success of your
business depends on it.
Treat your business like a hobby and you end up procrastinating,
easily distracted, and indifferent to whether or not your tasks are
completed day after day. There is no sense of urgency.
If you don’t execute, you don’t succeed. Simple as that.
It doesn’t matter if your business venture is part-time or full-time,
commit yourself to one year of hard work and long hours. You should see
results relatively soon, but expect to work hard if you want to earn
more than six figures a year. Don’t expect it to happen overnight.
Understand that you will have to spend some money. It’s a business.
Have you ever heard of a business that can generate revenue of
$250,000.00, or more, every year with no investment whatsoever?
You don’t have to spend a lot, but be prepared to spend money if it
will help generate revenue. If you don’t have faith in yourself to earn
that money back, you probably won’t.
Get it in your head that you are 100% totally committed to building a
business for at least one year. If you do things right, and you execute
every day, you are almost guaranteed to make money.
Not only will you make money, but you will have a very profitable
business that generates revenue with very little effort to maintain it.
Making it to that point is not easy. Prepare yourself for the journey
ahead.
2. LEARN INTERNET MARKETING
Once you have the proper mindset, find a reliable source and
learn internet marketing. Make sure you learn fundamentals, the terminology, the basic tools and resources.
Understand the big picture and how all the steps fit together. Once
you understand the basics, take action and learn through experience.
If you come across a sales pitch that sounds too good to be true, it
is. Ignore anything that promises results immediately. Ignore anything
that requires no effort. In fact, ignore ALL sales pitches and buy
products from the PEOPLE that you have learned to trust.
You should constantly be on the lookout for better tools, methods or
resources, but success comes from executing day after day, not from any
ONE program or resource. A good eBook, guide, tool or program can help
you improve your performance and become more efficient but the formula
for success remains the same.
If you spend more than a month or so learning the basics of internet
marketing, you either need a new source, or you’re simply
procrastinating. To a certain extent, my assumption will depend on
whether you commit yourself full-time or part-time, but the bottom line
is, once you understand the process, start executing.
The number one reason people don’t succeed in internet marketing is
because they don’t execute day after day after day. Yes, you will
probably be slow in the beginning. You might even get stuck. When you
get stuck, quickly find a solution and get unstuck.
Don’t try to learn every little detail in advance. You’ll learn more
as you gain experience. Don’t be afraid to make mistakes, because you
will DEFINITELY make mistakes if you work in internet marketing for any
period of time. Mistakes can be good. Learn from them.
Learn the basics of internet marketing. Understand the big picture and how all of the different elements come together.
You don’t need to understand everything. You’ll probably still have
many questions in your head, but once you understand the internet
marketing process, GET TO WORK.
3. GET ORGANIZED
Internet marketing can be overwhelming. There are so many different
areas to focus on, it’s hard to decide where to start and what to spend
your time on. That’s why it is essential that you get yourself organized
to ensure that you don’t waste time.
Prioritize. After you spend a month learning about internet
marketing, you need to dedicate 80% – 90% of your time on THE MOST
IMPORTANT TASKS FIRST, BEFORE you do anything else.
Then and only then, can you tweak your website, read a new internet
marketing eBook, or check your statistics. Your time is valuable and you
need to do the things that will make you money first. That means
anything that will bring you traffic or revenue.
Create a good record keeping system on your computer. When you work
in internet marketing, you have tons of content and information to deal
with. You need to create a folder system where you can save that
information and find it again, quickly.
Websites, user names, passwords, account numbers, articles, links,
affiliate products, forms, emails, website content and on and on. The
documents add up fast, so set up a folder system that works for you.
Track your work. How many pages of content do you have? How many
links do you have? Where are the links coming from? What keywords are
you targeting with each link? If you don’t have this information, how do
you know if you’re making progress? How do you know what needs
improvement or where to focus your energy? Create a spreadsheet and keep
track of your work.
4. KEYWORD RESEARCH
A keyword, or keyword phrase, is what people type into Google or Bing
to find information. If you want to find the best pizza in Chicago, you
go to Google, type in “best pizza in chicago” and Google gives you the
results. That’s a keyword phrase.
Some keywords are ultra-competitive and it would take a lot of money,
time and work to get on the first page of search results. Other
keywords may have almost no competition BUT no traffic either. Find
keywords with low competition AND good traffic.
Choosing keywords also involves market research. Don’t choose keywords for markets where
people won’t spend money. Find niches where people are hungry for
solutions to their problems and they’re willing to pay for it.
5. SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) can be broken down into 2
components. On-page SEO and Off-page SEO. On-page SEO means everything
that goes onto your website to help it rank better with search engines.
You use keywords in strategic locations so that every page is optimized
for the search engines.
Off-page SEO is everything outside of your website that helps you
rank better in search engines. For the most part, off-page SEO refers to
backlinks. Backlinks are just links to your site from other sites.
Off-page SEO is much more important than on-page. Spend most of your
time with off-page SEO because it will help bring traffic to your
website and help you rank better in search engine results. More info on
that in the Traffic section.
6. WEB DESIGN
You need a good website if you really want to make money online.
Thanks to WordPress, it’s easy. You can create a fully functioning
WordPress website with the click of a few buttons.
You can use WordPress to build any kind of site. It doesn’t have to
be a blog. Get your domain. Get hosting. Put your website up. Get to
work on the stuff that will make you money.
If you don’t want to use WordPress, most website hosting companies
have software programs that you can use to build websites even if you
have no technical skills.
Don’t spend too much time designing the perfect website. Spending
more than a few weeks to design a basic website is not the best use of
time. Get it done fast, you can always change it later.
When you create your website you need to put up a subscription form.
This is a form that tells people to put in their name and email address
to subscribe to your website. They do it because you offer them
something they want in exchange for signing up. You want them to do it
because email marketing is one of the best and most lucrative methods
for making money online.
There are online services that make email marketing very easy. They
even have forms already created that you can simply edit and post on
your website. The whole process can be automated and is well worth the
effort that it takes to get started.
7. TRAFFIC
In the world of internet marketing, traffic means visitors to your website. Without it, you won’t make money online.
The best is free traffic. Free traffic comes from backlinks and
search engines. Of course, you can always pay for traffic, through
advertisements, but you can lose a lot of money if you don’t do it
right.
There are tons of ways to get free traffic, including guest blogging,
article marketing, social media, press releases, creating blogs,
forums, directories and on and on. You get traffic by including a link
to your website wherever you post content. That means, you create
backlinks wherever you can. The more backlinks you get, the more people
that could click on the links and visit your website.
As you create backlinks, you create search engine “authority” or
“juice” for your website. As your backlinks grow, you will also start
moving up in the search engine results for relevant keywords. Keep
creating backlinks until you reach the number 1 spot. Once you get to
number 1, start working on related keywords. Don’t be complacent, keep
strengthening your websites.
Do something every day that will generate traffic or revenue. Spend
80% – 90% of your time creating content, creating backlinks, getting
traffic and monetizing that traffic.
8. MONETIZE
Once you get traffic, you need to monetize that traffic, i.e., make
money from it. The best way to make money online is to sell goods or
services. You can automate the the process of generating leads online.
Selling affiliate products is another good way to generate revenue.
Choose high quality products, promote that product and when someone buys
the product through your link, you get a commission.
Find out what works best in your market and implement the methods that bring in the most revenue.
9. ANALYZE
A very important part of internet marketing is analyzing your data.
You can use the data to find out what keywords are working and what
keywords aren’t working.
You can use data to find out how people are finding your website. You
can use data to see what products are selling and what products aren’t
selling. If you use it properly, data can tell you where to focus your
attention and when you need to change directions.
When you start your business, or website, don’t get distracted by
your statistics. Analyzing your stats is not a priority task when you’re
just starting out. It is important, but, look at your stats only AFTER
you spend 80% – 90% of your time on generating traffic.
10. SUMMARY
That’s the basic formula for success in internet marketing. Follow the steps above and it is very likely that you will succeed.
As you learn and gain more experience, you will probably deviate from
the steps above. That’s good. The formula above is simply a foundation
and you are expected to build on that foundation.
Always stay focused on your goals. For most people the goal is to get
visitors to a website and convert those visitors into paying customers.
You do that by creating backlinks.
You do that by helping people find solutions to their problems. You
do that by creating the best products or services in your market. You do
that by being creative and standing out from the crowd.